Privacy Policy

WhyTheyRank ("we", "the tool") is a free SEO comparison tool. This page explains what happens to the information you submit when you use it.

What we collect

• The URLs you submit. When you compare two pages, both URLs (and an optional target keyword) are sent to our server so it can fetch and analyze each page.
• Basic technical logs. Like most web servers, ours may log IP address, browser type, and timestamps for security and rate-limiting purposes.
• We do not require an account. We don't collect your name, email, or payment details to use the comparison tool.

How we use it

• To fetch and analyze the two pages you submit and generate your comparison report.
• Selected content from your submission may be sent to a third-party AI provider (DeepSeek) to generate written suggestions and judgment-based commentary, and to Google's PageSpeed Insights API to retrieve Core Web Vitals data.
• We do not sell your submitted URLs or any collected data to third parties.

Third-party services

This tool calls the following third-party APIs to produce your report: DeepSeek (AI-written suggestions and content review) and Google PageSpeed Insights (Core Web Vitals data). Each operates under its own privacy policy, which governs how they handle data passed to them.

Cookies

We use only what's strictly necessary for the site to function. We don't run third-party advertising trackers on this tool.

Your choices

Since no account is required, there's no stored profile to delete. If you have questions about a specific submission or want logs related to your IP address removed, contact us using the details below.

Contact

Questions about this policy? Reach out at support@whytheyrank.com.